Dental Economics4 Steps to Successfully Launch a New Service

Numerous strategies exist for boosting practice production, with the addition of a new service being a top choice; regrettably, many practices don’t quite hit the mark.

As the landscape of dentistry continues to evolve with emerging services and technologies, knowing how to effectively incorporate new services into your practice can make the difference between growth and stagnation. This guide outlines the steps necessary for successfully launching a new service, which can reinvigorate your practice, benefit your patients, and enhance production.

Key Points:

• To effectively launch a new service in your practice, consider four paths to growth:
  • Selling more of your current services to existing patients
  • Introducing a new service to existing patients
  • Offering a current service to new patients
  • Selling a new service to new patients
• The introduction of a new service requires a systematic approach with well-defined goals and plans.
• Four main steps should be considered when launching a new service:
  • Implementing system changes
  • Marketing the service
  • Tracking the results
  • Motivating the team

Additional Points:

• The systems step involves reassessing and adjusting systems such as scheduling and case presentation to accommodate the new service.
• The marketing step focuses on educating existing patients about the new service, through a robust marketing communications plan.
• The tracking step entails setting goals for production, patient numbers, new patients, and referrals, and tracking these metrics to assess the impact of the new service.
• The team hype step is all about educating and motivating your team about the new service, to increase patient engagement and acceptance.

Conclusion:

• By efficiently implementing a new service using this four-step process, dental practices can increase their production significantly, thereby improving practice success and patient outcomes.

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Did You Know?
According to the American Dental Association, approximately 60% of dentists are not solo practitioners, highlighting the significant role of collaborative services and the potential impact of introducing new services in these multi-practitioner settings.