BDO is the leading health and wellness destination for people of color. We leverage culture, content, and technology to transform people’s lives for the better. Editorially, BDO shares culturally relevant tips and strategies on health, wellness, lifestyle, and longevity.
BDO: Where Wellness & Culture Connect
Culture describes the ‘way of life’ for a specific group of people — the outlook, attitudes, values, and customs shared by a society.
Wellness is the state of being in good health, especially as an actively pursued goal.
All of this is combined to create the ideal platform that speaks to our audience in a way that inspires, motivates, and informs them every day. With a heavy emphasis on “how to do it, you can do it” content, BDO has earned the trust of Black consumers everywhere who were simply waiting for someone to speak to them with a voice they can trust and a language they can understand.
BDO’s editorial advisers represent some of the leading physicians and health experts in their field. BDO also boasts the largest database of culturally sensitive doctors who are committed to treating all patients fairly regardless of race or creed.
PATIENT EDUCATION
OBESITY/WEIGHT MANAGEMENT
EXERCISE/TRAINING
LEGAL MATTERS
GUIDELINES/RECOMMENDATIONS 