Eyewire+Glaukos Partners with Stephen Curry to Launch Keratoconus Awareness Campaign

🎓 Expert Commentary / Peer Perspective

Glaukos has partnered with NBA star Stephen Curry to launch the “Could it be KC?” campaign, a public education initiative focused on increasing awareness of keratoconus (KC). The campaign uses Curry’s personal experience with the disease to encourage earlier recognition of symptoms and evaluation by eye care professionals. Activities will include educational resources, community outreach, school-based programming, and materials aimed at families and caregivers. The effort reflects ongoing concerns that keratoconus may be underrecognized, particularly among younger patients where disease progression can be more rapid. The announcement centers on awareness-building rather than reporting clinical outcomes, screening data, or new treatment developments.

What Changed

• Glaukos launched a dedicated keratoconus disease-awareness campaign designed to improve recognition and diagnosis.
• Stephen Curry will share his personal experience living with keratoconus as part of the public education effort.
• Campaign resources are intended for patients, families, caregivers, and healthcare professionals.
• Educational messaging highlights potential warning signs, family-history considerations, and the importance of timely eye examinations.
• Community outreach activities include a student-focused eye health event in Oakland and distribution of educational materials inspired by Curry’s experience.
• The initiative places particular emphasis on reaching diverse and underserved populations that may face barriers to eye care access.

Why It Matters

• Increase awareness of keratoconus symptoms that may otherwise be attributed to routine vision changes.
• Support earlier evaluation of patients reporting progressive visual distortion, worsening astigmatism, or unexplained visual decline.
• Highlight family history as a potentially important factor when assessing risk.
• Encourage eye-care engagement among children and adolescents, populations in whom disease progression may be particularly consequential.
• Promote public understanding of a condition that often receives less attention than other common eye disorders.